When it comes to data collection, businesses emphasise speed, efficiency and simplicity. Automation of processes can enable the transformation of outdated, manual processes and make it easier and quicker to complete work every day. It can remove duplication of work and increase productivity to help us better do our jobs. It can help us to stay on track and notify us of something we may have forgotten. It can help us to grow and accelerate as a business.
There are, however, concerns over why and for what purpose data will be used. My banking customers will often ask me questions such as, what data is being collected? What will my data be used for? Why do you need to know this? What’s in it for me in providing this data? Is this like Big Brother?
I often find myself struggling to answer these questions.
What would you do?
- What would you say to your customer who poses these questions?
- What is your duty in this situation? To your organisation? To your customer?
- Who are you most accountable to?
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