You’re a graduate and have been rotated to the data analytics team at a retail bank. The team you’ll be working with have done some work putting historical datasets into an AI tool to identify a customer cohort that would be a fruitful customer base to market a new home loan rate to.
The data has included things like levels of education, historical buying patterns, number of dependents and historical credit scores that flag vulnerable customers.
You question whether this approach is in line with the customer-centric values of your organisation.
As a graduate this is making you feel uncomfortable about the assumptions being made – surely everyone deserves the opportunity to apply for a home loan. When you raise it with your team, they assure you it has been signed off by Legal.
What would you do?
We challenge you to create a healthy discussion with your colleagues and post a comment below. You could even encourage them to consider taking The Banking and Finance Oath!
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