Working with The Gradient Institute, the Young Ambassadors chose to explore the growing issue of the ethics of using AI in financial services. There is a growing awareness of AI ethics in the broader industry, and in some specific areas like credit scoring, however little attention has been given to issues around AI-driven marketing, and the related risks and opportunities. Developing comprehensive understanding of the ethics involved in business decisions around AI will assist financial services leaders to avoid real harm to customers and society, maintain trust and legitimacy, and prove AI can be a force for good.