You work for a subsidiary of a large financial institution and you are meeting a new customer for the first time, who recently inherited a significant amount of money. The customer wants a better understanding of how a relationship with a planner works and what are the expectations of both you and them.
In this meeting, your customer emphasises their passion for climate action, volunteering and other social impact initiatives and makes it clear they would like all financial decisions to align with their ethical values. You ask your customer what they know about ethical investing and discover their knowledge is limited, and family and friends have told them that investing ethically is a quick way to lose money. The money doesn’t seem to be as important to them as the opportunity they realise they now have to make an impact.
Although the financial institution you work for does offer some socially responsible products you know there are other institutions out there that will better suit their needs.
What would you do?
- What is your duty in this situation? To your organisation? To your customer?
- Do you take your own values in to consideration?
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